Small companies risk reputation damage!
58% of companies believe that poor quality of marketing materials has directly affected the success of their marketing campaign.
These are the findings of recent research compiled by software firm Serif. They found that more than half of small companies design their own logo and stationery using free design software or Microsoft publishing programs.
Serif’s survey found that 56% of small companies design some (if not all) of their marketing materials themselves rather than use a professional design agency. Yet despite this 28% confessed they didn’t have the neccesary graphic design skills and over half felt that their current marketing was adversely affecting the business.
Using free design software may be beneficial to many small companies due to the cost saving benefits however if you think you wouldn’t have the skills to build a house yourself, then create the brand of your company on the cheap? In today’s modern markets, customers are much more aware that professional branding and design equals a quality product.
When we think about designing a logo we consider a huge number of factors? Will the logo still work when really small? What about reversed out or in a single colour?
If you think your logo, business cards and stationery are the first point of contact with a potential customer they need to be an excellent reflection of your company not just with the look of the design but the feel of the materials too. Using free design software does bring limitations and you may find that the resolution quality may not be ideal when blowing up on to large adverts and signage.
Using a professional agency like GO Create is benefical as we provide you with professional marketing advice and an outsiders perspective on your company. We also provide advice on which print materials to use. Due to our advice we have helped companies and schools save thousands of pounds which can the be invested back into other areas of the business.
In a crowded marketplace and with increased competition having a fresh, distinctive identity is more important than ever before. We work closely with you to get the right look and feel, we provide a number of logo options for you to choose from before sending the finalised logo in a variety of formats such as JPEG, Vector EPS, mono colour and black and white.
Customers recognise the effort and consideration taken in you spending money in ensuring your brand is fresh and marketing material is clear and concise. People react to attractive, modern design, with many making decisions based on ‘I liked your website’.
A recent exercise with one of our clients Robert Whetham Associates is a perfect example, their new logo proved to be a roaring success with both new and existing customers, so much so he recieved a 75% response rate on a recent direct mailer and now has enough business for the next 12 months.
Importantly with a hundred and one other things to do, having a graphic design agency at hand is important to quickly turnaround an advert, new product packaging or brochure leaving you with extra time to concentrate on running the company.
To find out more about how Go Create can help your company get noticed today email Andy here. Simply let us know what you’re looking to do, is it your logo, is it a brochure, is it your website or is everything? Drop us a quick note and we’ll contact you!